Rent Your Bridal Tiara: Collaborative Consumption for Weddings

Anyone of you that have planned or are planning a wedding realize how expensive it is, not to mention a waste of resources for one day! The wedding gown, accessories, centerpieces all cost hundreds of thousands of dollars never to be used again. Wedding costs and resources can be easily shared and offer an ideal model for reuse, yet the societal pressures and retail marketing on making it a “special” day has embedded a wasteful representation of weddings in our minds.
One business is trying to bring much-needed collaborative consumption to weddings. “Happily Ever BorroWED” is making renting accessories for your wedding a snap! It is a premiere e-boutique that RENTS bridal accessories to brides for their wedding day!
Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping reinvented through network technologies on a scale and in ways never possible before.
Brittany Haas, the woman behind Happily Ever BorroWED graduated from Cornell University with a degree in Fiber Science & Apparel Design. She says, the inspiration for Happily Ever BorroWED came while she helped her sister plan her big day. When the wedding budget spiraled, they realized there was not much value to the thousands they were spending, considering all that expense was for one day. While studying fashion sustainability in college, Brittany understood that the only way waste could be reduced practically in the fashion industry was through sharing.
Thus Happily Ever BorroWeD was born. Brittany says,
“With cost consciousness and environmental concerns on the rise, people are desperate to eliminate waste and save money. With this in mind, I set out to disrupt the wedding industry.”
How can you Rent Bridal Accessories?
“Happily Ever BorroWED” curates a collection of gorgeous designer bridal accessories from the top designers in the industry.
They rent those pieces to brides for 15% of the retail price.
Brides can use styling tools to help them pick the right accessory online.
Everything is carefully managed and brides are supplied with a pre-paid return label in each order so that all they need to do is “Rent, Wed & Return.”
Brittany’s business fills a major void in the wedding industry. She was able to grow a business out of a problem that many brides are facing today. Do you have a business idea that uses collaborative consumption to lower costs, use fewer resources and provide a valuable service? We will love to hear from you!
Source: Ecopreneurist (

题目 : pandora jewelry
博客分类 : 服饰品牌





Persun est un commerçant en ligne proposant la vente de robes de soirée sur mesure, des robes de mariée personnalisées et des robes de cérémonie pour mariage ou cocktail. Si vous visitez leur site francophone, vous trouverez également des jolies chaussures qui vont avec votre tenue du soir.

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